Major Responsibilities:
- Responsible for ADC Tmall business, develop and execute eCommerce strategy & initiatives to achieve the sales objectives
- Based on the solid analysis to come out the clear strategies and initiatives to drive growth
- Keep close contact and good relationship with key people of the platform to understand their latest strategy and tactics to drive win-win partnership
- Keep abreast with the latest trend in the online/e-commerce channel
- Work closely with brand team and agencies to develop brand activation strategy, plan & design online campaigns to secure sufficient traffic with integrated digital & other resources. Make sure eCommerce initiatives compliance with brand communication guidelines and strategies, at the same time to increase iWOM and brand popularity
- Responsible for EC distributors’ management including value chain, trading term management etc.
$ads={1}
Minimum Education Required:
- Bachelor degree and above.
Minimum Experience Required:
- More than 5 years’ working experience in EC function, with at least 2 years as a Tmall KA manager.
$ads={2}
