Marketing Specialist

 

• BIM - Brand, Insights & Marketing Communications
• Shenzhen, Chinese mainland
• Cathay Pacific

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• Application Deadline
  15 Aug 2023

Company Description

At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.

With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.

Notes:

• All Chinese mainland based positions are subject to local terms and conditions.
• Applicants must have the right to live and work in Chinese mainland.
• Once employment is confirmed, the employment contract and personnel file will be arranged through local FESCO/ FASCO.

Role Introduction

To support the planning and execution of effective regional and national campaigns to generate direct sales revenue and achieve or exceed target.

Key Responsibilities

Marketing

• Provide support to gain country and regional port updates into the local marketing environment in order to formulate plans to ensure maximum campaign effect
• Work alongside with the global and reginal marketing team to deliver marketing campaigns on various marketplaces to drive brand awareness, affinity, and quality traffic
• Incubate and drive marketing initiatives, to engage with internal / external stakeholders and customers, build brand digital ecosystems for greater synergy and loyalty
• Support other online/offline marketing campaigns, events and channel marketing initiatives when necessary
• Leverage databases and partnerships to ensure maximum customer reach
• Oversee marketing content and asset, ensure all campaign / marketing materials are on brand
• Liaise with external marketing agencies as appropriate to expand customer reach
• Help to produce and execute campaigns for key destinations (Hong Kong and Chinese Mainland), including marketing applicable for the country and the required direct sales deliverables
• Render marketing support for travel, lifestyle and cargo business locally, including content management on the website and other channels to support these functions
• Any other reasonable task as required

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic Qualifications

• College degree or above
• Certification in a relevant Marketing field

Knowledge, Skills, Training and Experience

• Three years’ experience in Campaign Management or Marketing
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Excellent communication and interpersonal skills
• Excellent level of PC literacy in Word, Excel and PowerPoint
• Adaptive to and embraces constant change

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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